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40 years Corporate career in India and US with CIO and Country Head positions. Have set up and run two US company operations in India. Consulted widely for US clients while living in US for 15 years.
TiE,
Several Corporate Awards
Whenever you can buy something that helps you develop your end-product faster go for it as long as the tool is flexible enough and easy to use. Build vs Buy is a classic debate and unless the cart software is what differentiates you, buy and take your prodcut to market faster.
All info as provided by consultant.