ITBOX is an Online Marketing Agency located in Vadodara, We are offering Digital Marketing & Web Designing Services. We can help you to advertise your business on Google®, Facebook®, YouTube® and on various online platforms. Using our services you can increase your business Digital reputation, Online presence, and Sales.
Taking a trademark before marketing is a good idea
Both methods have their own advantages and disadvantages, but both are good
Maybe this article answer your question https://www.searchenginewatch.com/2018/11/06/branded-search-vs-direct-search-how-to-optimize-for-brand-driven-queries/
All info as provided by consultant.