Tapan S Yadav
I am a senior Marketing professional, with a flair for industry and policy analysis. I am a B.Tech. from IIT-BHU, Varanasi and PGDM from IIM Bangalore with over 25 years experience across diverse industries with reputed organizations such as Whirlpool and the erstwhile Hero Honda. My experience in Marketing covers the entire gamut of skills ranging from New Product Development and Market Research, to Category Management and Brand Management.
(1) I have advised the Delhi School of Communication (DSC), a pioneer institute in the area of Marketing Communication, on actions required to increase admissions which resulted in more than 50% increase in student intake over 2 years. (2) I was associated with IFFCO Foundation, wherein I was responsible for analysis of agricultural marketing policies. I was also instrumental in establishing market linkage for mint-growing farmers in Eastern Uttar Pradesh.
All info as provided by consultant.