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Interview

In Conversation With… Saurabh Gsn, Co-founder, Excel Range Media

Can you please help us know your professional background?

Founded in 2014, Excel Range Media was launched with the aim to serve as well as educate others about the booming field of digital marketing in today’s digital era. Before launching this venture, I had made professional contributions to HTC, for three years, by working for strategizing marketing techniques and campaigns for their Smartphone Division.

Can you please tell us about your venture ‘Excel Range Media’?

Excel Range Media is a full-service digital marketing agency. However, the activities of the company are not limited to serving other businesses, but also educating and preparing digital marketing and web development future-ready human assets.

What is the vision of your venture ‘Excel Range Media‘?

Our vision revolves around the belief that digital marketing is no longer an option for businesses (be it a small, medium or a large scale enterprise); rather, it is a requirement. Along with ensuring that our clients get a higher ROI through our strategies, we aim to produce leaders of tomorrow in the digital marketing and web development field.

Why did you choose to be an entrepreneur in the area of marketing specifically?

A marketer gets to turn something that they visualize into a reality almost everyday. Marketing of any business in any sector requires you to study and understand the business as well as the industry/ sector, which helps us to enhance our knowledge about various sectors be it fashion, automobile, services sector, etc. The most important thing that I like about marketing is that as a marketer you get to explore something new every other day.

What changes did the pandemic bring in the workings of your company? How did you cope up with it?

The pandemic was a tough time, indeed; but it did teach us a lesson or two. We learnt to work as a team, while working from home. Not only has it opened new doors for us in the form of remote and long distance clients, but also it has given us the experience of virtual work and learning environment; something that the future demands.

Please describe a typical day at work. How do you ensure effective and efficient time management?

I prefer to have a to-do list. My day end is not a specific time in the day, but the work day ends only after I have completed the scheduled tasks and solved the issues/ problems at hand.

What has been the best moment in your professional journey so far?

There are several such moments, but I would like to quote the one example here. One of our clients, a travel company, was affected a lot due to the lockdown that was imposed in March-June 2020 as a response to Covid-19 pandemic. So, we took the challenge and strategized an online training portal on their website as we saw e-learning sector was on the rise, while travel industry was seeing the downward trend. It did help our client a lot and provided us a moment to cherish.

Describe ‘Excel Range Media’ in one sentence.

Excel Range Media is a one-stop solution to provide digital marketing services and training/education.

 

*All views are that of the interviewee. UdyamGyan does not promote or endorse any claims.

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