In Conversation With… Aditi Ohri, Co-founder, Emporiom Digital
Can you help us know about your professional background?
My professional journey started when I joined a startup in 2011. I was excited and all geared up as it was one of the first tablet/PC making product companies of India, funded by Texas Instruments, based out of Bangalore. I was fascinated by the idea of how, as a jack of all traits, I was contributing towards building a company. From content writing to quality check, I was, unknowingly, developing myself for my entrepreneurial journey.
In 2012, at the age of 22, I joined a media house, Media Redefined, backed by LinkedIn. It was among the first few companies in India providing social media marketing services. That’s where a strong familiarity towards social media marketing kick-started. I, single handedly, worked on brands such as NASSCOM, VLCC, NIIT, Maruti Suzuki, etc. Professionally, it was one of the most beautiful journeys, full of learning.
It was in 2014, I and Dinesh Juneja, founded Emporium Digital.
Can you please tell us about your venture ‘Emporiom Digital’?
As the destiny had planned, while seeking work opportunities, I met my business partner. That’s when I joined , as a Co-founder, Emporiom Digital. I would describe us as a powerhouse of design, marketing and technology. As consultants and storytellers, we provide a state-of-the-art MarTech solutions with focus on strategy, backed by insights. As of today, we have served 125+ brands and are rapidly expanding into the US, Canada and Scandinavian countries.
How did you identify that there exists a market gap and spot the business opportunity for your venture ‘Emporiom Digital’?
When we started Emporiom in 2013-14, we were very clear of what we wanted to bring to the table. We wanted to bring high-end personalized MarTech solutions for clients. Not all ad-agencies at that time were using data and strategic insights to solve business problems, along with the art of Storytelling. We were always eyeing on a long term mindset of how businesses can be improved with an indispensable essence of marketing/ advertising.
How do you think the industry niche in which your business operates has evolved over time? In what direction do you see the industry moving in the future?
Since 2010, there has been an upward trend of digital marketing. Calling the digital revolution as the 4th industrial revolution, I feel the industry has transformed. Businesses understand the importance of having and building a strong digital footprint. They are becoming less location driven. Just imagine, our teams are working from the comfort of their home and we are delivering award winning work to our clients.
As we are moving in the future, automation, machine learning and artificial intelligence is the name of the game. The other day I was reading about neuro-marketing and the importance of consumer data in today’s time. Smartness lies in adapting to the current technology and trends, and strongly anticipating growth cycles.
How do you view the competition in the industry/ niche that you operate in?
Competition is healthy. It challenges the status quo. I am of the opinion that is in line with a famous saying, ‘that which doesn’t kill us, only makes us stronger’. Our industry surpasses the definition of competition as creativity has no limitations. It is amazing to see the ideas we nurture at Emporiom Digital. It is motivating to see fellow agencies releasing thought provoking campaigns. It is a constant watch, learn and grow loop that inspires us to keep moving forward.
What are the immediate challenges that your business faces? How do you plan to overcome it?
I think challenges evolve as we graduate in our approach to tackle them. People are the key. Not just for Emporiom Digital, it is always a challenge for organizations to find people who align with the mindset and aspirations. It is very important to persistently retain a work culture that constantly keeps physical, spiritual and mental health in check. Installing a prudent sync of culture and commerce can really do wonders.
How do you build an effective team to work along with you?
I have always believed in building a strong work culture that focuses on “WE”- team spirit. Building a team that understands and values honesty, empathy, integrity and compassion is not easy. But for us, it is the first priority. So even when we screen people for certain job roles, our values are on top of our checklist.
If there is one thing that you need to change in your professional journey so far, what would it be?
That one thing will surely be all about projecting our company on different marketing channels well. I think as Emporiom, we should have started early to invest in our PR, our team’s talk and various other things that take to build a brand. PR is an extremely important tool for young businesses and that surely should be used well and judiciously.
What is your message for any aspiring entrepreneurs?
Today’s generation is smart. They know what they want, unless they are distracted by the idea of instant gratification. On a serious note, be passionate and love what you want to do. Your idea is yours; not everyone will comprehend it your way. The real grind lies in execution. Treat it like your baby and watch it grow. More than a journey, it is self-actualization, because you are the creator and you are basically building your dream. So just go and do your thing, Unapologetically.
*All views are that of the interviewee. UdyamGyan does not promote or endorse any claims.